September might be a back-to-work season at home, but it's the peak escape season for anyone chasing sun into autumn. If you're searching for September holiday outfits that actually work in a suitcase, you're in good company. UK women are booking Ibiza in the second half of the month, Santorini for the shoulder-season quiet, Marrakech for the light, and the Amalfi Coast for one last taste of Mediterranean summer. The weather's still warm, the crowds thin out, the flights get

Your next getaway starts before you reach the airport. The Seta Summer Sale is your invitation to refresh your holiday wardrobe with timeless resort wear before your summer adventures begin. From 17 July to 24 July, enjoy 25% off sitewide with code SETAESCAPE25 and discover effortless pieces designed to travel beautifully with you. Your Boarding Call Is Almost Here ✈️ There is something magical about the moments before take-off. The excitement of a stamped passport. The antic

The Island Rush launch event was an intimate beach club gathering hosted by Seta the Label to celebrate the arrival of our newest summer collection. Rather than unveiling the collection through a traditional runway show, we chose to bring together our community of customers, creators, media, and friends for an afternoon that reflected everything our brand stands for: sunshine, connection, effortless style, and joyful living. There are moments that remind us why we started thi

Planning a summer escape? Discover the best holiday outfits women UK travellers are packing for Marbella, Mykonos, Ibiza and Tenerife.